Google to join the on-line Fashion battle?

Following on from my last article On-line Fashion Battle gets Fiercer it is strongly rumoured that Google is about to enter fight for a share of the fashion market.

This could explain why the search company is planning a big bash in New York on Wednesday night with retailers, designers and other fashion industry insiders, titled ‘High Tech Fuses With High Fashion’

A Google spokeswoman said, “We are hosting an exclusive fashion party to celebrate our partners. We don’t have further details to share.”

It is thought that Google will be entering the on-line fashion retail arena, helped by the technology and know-how it gained with the acquisition of visual search technology company Like.com in August.

A site called Boutiques.com has already been registered by Like.com which is currently password protected.

It is believed that it will let users create and share their own personalised online store by showcasing their style preferences and favourite brands and allowing visitors to click through to a brand’s online store or a retailer who sells the product. Visitors will not be able to make a transaction on the online boutiques themselves.

This is line with earlier reports (WSJ) that Google is poised to upgrade its’ shopping site Google Product Search to compete more fiercely with the likes of Amazon and eBay.

If so, the launch of a fashion-specific comparison shopping site pits Google squarely against eBay and given Google’s powerful reach and funding it’s something that needs to be taken seriously.

Given the recent launch of eBay ‘Fashion Outlet’ and  the immanent launch of ASOS Marketplace this can only be good news for the on-line shopper but could be another nail in the coffin for smaller independent high-street fashion retailer.

eBay Fashion Outlet

ASOS Marketplace (holding page)

Boutiques.com

Tony Heywood – Gilcrest Services Ltd
Retail Troubleshooter
Business Turnaround and Recovery
www.gilcrest.com
www.linkedin.com/in/tonyheywood2

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